Accutics

Eric Matisoff on Trustworthy Data

Wed, 23 Oct 2024 14:15:13 GMT

Eric Matisoff on Data Quality

Wed, 23 Oct 2024 14:13:41 GMT

Track Smart, Win Big: An Optimized Dataflow into GA & Big Query

Wed, 23 Oct 2024 13:34:07 GMT

This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.

We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.

Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.

TOPICS:
- Intro to how data flow into GA4 and Big Query.
- A look into Data strams Vs Sampled data
- Naming data efficiently between campaign platforms, GA and Big Query?
- The Power of complete and unified data (Use Case)

To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.

Lokesh Alluri on the Role of Data Quality

Wed, 13 Dec 2023 14:24:37 GMT

Jennifer Dungan on Benefits of Trustworthy Data

Wed, 13 Dec 2023 14:24:37 GMT

Travis Sabin on the Role of Data Quality

Wed, 13 Dec 2023 14:24:37 GMT

Jeff Bloomer on Benefits of Trustworthy Data

Wed, 13 Dec 2023 14:24:36 GMT

Jen Lasser & Eric Matisoff on the Role of Data Quality

Wed, 13 Dec 2023 14:24:36 GMT

Amanda on Benefits of Trustworthy Data

Wed, 13 Dec 2023 14:24:36 GMT

Alban Gérôme on Tough Truths in Analytics

Wed, 13 Dec 2023 14:03:50 GMT

Data Leaders Series - Garbage in, Garbage out

Wed, 13 Dec 2023 14:03:35 GMT

AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI

Mon, 23 Oct 2023 11:37:56 GMT

Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.

Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.

Join this webinar to find out:

what is a good marketing data governance for AI
how to feed high-quality marketing data into your AI model
how to prompt ChatGPT for full funnel campaign analysis
how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more

Expect a hands-on session with concrete and tried methods that you can start using immediately.

7 Key Metrics to Measure the Value of Analytics

Thu, 28 Sep 2023 17:05:06 GMT

Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.

But how do you know if your analytics is actually working? How do you measure its value?

Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.

In this session, you will learn how to:

identify the right metrics to measure
connect analytics outcomes with strategic goals in marketing
get higher quality insights from your analytics team and marketing data

Nikola Krunic on Benefits of Trustworthy Data

Wed, 09 Aug 2023 10:41:43 GMT

Urs Boller On Benefits of Trustworthy Data

Mon, 07 Aug 2023 12:46:38 GMT

Waqas Rafiq on the Role of Data Quality

Fri, 28 Jul 2023 13:40:00 GMT

Ioana Maftei on Benefits of Trustworthy Data

Tue, 18 Jul 2023 12:36:57 GMT

Peter Meyer on the Role of Data Quality

Fri, 30 Jun 2023 12:01:27 GMT

Nicolas Diefenbach on the Role of Data Quality

Fri, 30 Jun 2023 10:57:06 GMT

How Campaign Data Anarchy Was Solved at UNSW

Thu, 20 Apr 2023 11:08:38 GMT

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?

Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.

In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.

Why join:

find out how a solid campaign data foundation helps decision-making
learn how to collect, analyze, and use campaign data as part of your marketing strategy
uncover how to use structured campaign data within Adobe Analytics as a competitive advantage

Analytics Is Not An Island: How To Link Data to Business Outcomes

Thu, 19 Jan 2023 16:18:30 GMT

Achieving success with analytics requires business context and clear common goals. That's how you create impact.

But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?

In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.

Join us live to find out how to:

uncover the context behind the data to make a better case for analytics
measure value of analytics and increase collaboration with stakeholders
navigate the analytics shift from support to business-critical function

How Can Data Journalism Help You Trust Your Marketing Data

Tue, 17 Jan 2023 12:46:41 GMT

“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain.

In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism.

We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn:

What immediate & long-term effects lack of data compliance has
Why visualization and data storytelling are important
How team synergies and culture impact data activation

Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask.

Where Did My Campaign Click Go?

Wed, 26 Oct 2022 16:23:15 GMT

Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.

In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.

In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.

Why join:

get a better understanding of digital media buying and bot activity
learn how to identify bot traffic on your website coming from campaigns
find out how to optimize your advertising budgets by taking action on ineffective clicks

Phil Pearce on the Role of Data Quality for Tracking

Mon, 08 Aug 2022 13:59:40 GMT

How to Build an Enterprise-Level Campaign Taxonomy

Wed, 25 May 2022 13:37:43 GMT

Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.

Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.

In this webinar, you will learn about:

Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up
Scoping and implementation: what should be included in the taxonomy, with real-life use cases
Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs

* Harvard Business Review - Assessing Quality, A Managerial Call to Action

How to Turn Data Insights Into Action

Thu, 24 Mar 2022 16:11:00 GMT

99,8% of companies are collecting data, but only 5% of them are generating significant business value from their data investments.

Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.

Agenda:

• Data Collection & Preparation: how to increase task efficiency and build a solid data foundation

• Data Activation & Reporting: how to better interact with your marketing data and generate insights faster

• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action

How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen

Wed, 12 Jan 2022 20:12:36 GMT

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.

Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .

Agenda:

• What is marketing data and why is it important

• Why and how to track campaigns in Google Analytics

• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders

*Forrester